Case Studies

Dale Carnegie Training partners with companies and organisations of all sizes to produce measurable business results

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Fabric Architecture
Business Challenge

In order to further grow the business, the senior management of Fabric Architecture realised that they would need to change the structure of the organisation. Director Debra Drew, a Dale Carnegie graduate, wanted to make sure that the team were supported through what was to be a rapid change programme, and that the current business did not suffer.




Initially three people attended the Leadership Training for Manager Programme to strengthen their management skills in order to allow the directors to focus on growing the business. The customer facing team were then put through a customised in-house Sales Advantage programme in order to equip them with confidence and a process to present their solution. Then four key people were selection to attend the Effective Communications programme which helped them to become masterful at building and strengthening interpersonal relationships.




The structural change happened successfully with little disruption to the business. By improving relationships with suppliers, the sub-contractor work force grew by 70%

The company achieved a 26% sales growth over the previous year. By changing the approach to being customer centric, closing rates on proposals rose by 23%.

"Fabric Architecture is poised for major growth and our partnership with Dale Carnegie will ensure our people have the best skills to deliver the results we need." 


Curriculum Areas

The competencies taught through our iMAP process are delivered through six different curriculum areas. Select your area of interest below to learn more.
Team Member Engagement Leadership Development Sales
Presentation Effectiveness Process

Talent Management White Paper

IT Professionals

Succession Planning White Paper

Employee Engagement White Paper


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